Selene Yachts Americas is a business specializing in ocean-going trawler-style yachts designed to travel around the world. They stand out from the competition with their high-quality boats, better visibility, and value. The business was hit by external factors such as COVID and a 25% China tariff from the Trump administration, resulting in a dwindling dealer network. Their goal is to improve the dealer networks and service, manage tariff challenges, and reestablish their presence via marketing and in-person shows.

Project Goal

Website / Marketing (Generate More Qualified Leads)